Rumraa

Rumraa, derived from Sanskrit, means bright and beautiful—a name that perfectly reflects the brand’s ethos. Specializing in premium, customized real diamond jewellery, Rumraa is dedicated to crafting timeless pieces that celebrate individuality, elegance, and brilliance.

The Challenge: Rumraa sought an identity that embodied luxury and exclusivity, designed to appeal to high-end customers. The brand aimed to communicate its philosophy of bright and beautiful craftsmanship, setting it apart in the saturated diamond jewelry market. Additionally, it needed a distinctive visual presence that would differentiate it from competitors, while seamlessly adapting across various platforms, from packaging to digital media.

We created a sleek and elegant wordmark that mirrored the precision and brilliance of diamond craftsmanship. We introduced a refined color palette of gold, black, champagne, and deep neutrals, evoking feelings of luxury and exclusivity.

The result was a brand identity that truly captured the essence of Rumraa: Luxurious and Timeless -the new identity reflects the brand’s commitment to premium craftsmanship and exclusivity; Cohesive and Versatile -a design system that works seamlessly across platforms, from digital to retail; Memorable and Impactful -a distinct identity that positions Rumraa as a leading name in the premium diamond jewellery space.

At Sunday Design, we believe every brand deserves an identity as unique as its vision. For Rumraa, we created a radiant and elegant brand identity that shines as brightly as the diamonds they craft.